Arc'teryx is currently used by many experienced climbers, skiers, backpackers, and other outdoors people. They deliver high quality goods that are made to last but come at a higher price point. The focus of the exhibit was to keep the minimalism that the brand maintains. Geometric rock elements were incorporated to create the feeling of being in a cave as the brand sells rock climbing gear along with their outerwear.

The booth design was heavily influenced by the retail experience. The stores feature dark walls, unique lighting, and focused lighting on the products.The interiors are not blasted with light, there is lower main lighting and spot lighting on products. The darker atmosphere invokes feelings of being in a cave and create a sense of adventure.

Initial booth concepts explored ways to incorporate elements of the outdoors and the many sports that Arc'teryx supports.

The booth design captures the atmosphere that is created in the retail space while still keeping a mostly open design to encourage floor traffic on the tradeshow floor. New upcoming products are displayed hanging while a screen can display promotional content and commercials. The large sign display is being used to cast shadows from the tradeshow building's lighting. Lighting within the display uses point source lighting on the products can highlights the gaps to create more shadows on the floor. The shadows are to encourage the feeling of entering a cave or forest foliage, matching the brands sense of adventure.

Simple scale model views show the booth form and layout. It was constructed from poster board and 3d prints.

Key booth moments highlight product storytelling, display, and customer engagement.